New research reveals a love for print – but environmental myths persist
Last week, Two Sides presented a comprehensive study which shows how European consumers perceive paper and printed material. Environmental myths still exist to a large extent.
“t is positive and not too surprising to see that print as a medium for reading and communications still comes out on top with a clear majority agreeing it to be the most enjoyable way to read.
It is positive to see both wood and paper are viewed as low environmental impact materials but the misconceptions around forestry and recycling rates have highlighted the necessity to raise awareness in these areas,” says Magnus Thorkildsen, country manager Two Sides in the Nordics.